Bardia Zadeh Résumé
Case study · 2021

Denta: Dentist booking and consultation app

Getting dental care meant queueing on a paper list and losing prescriptions afterwards, so I designed Denta, a mobile app where patients book and consult dentists by video, audio or chat and dentists manage their day.

RoleUX and UI design
PlatformMobile app
TypeCase study
Denta, the cover of the original case study

Methods

  • Problem definition
  • User activity tracking
  • Question design
  • Survey
  • Competitor analysis
  • SWOT analysis
  • Persona
  • Empathy map
  • User flow
  • Task flows
  • Information architecture
  • Paper sketching
  • Wireframes
  • Style guide
  • High-fidelity design

The problem

Seeing a dentist took effort before you even reached the chair. Patients couldn't tell which dentists were any good, and their place in line was a serial (the appointment queue) that a serial taker usually kept in a notebook.

Afterwards, prescriptions went missing and bad handwriting could mean taking the wrong medicine. If something went wrong after treatment, there was no emergency support to turn to.

Dentists struggled to keep a schedule without a booking system, and they had no statistics on their patients or on whether those patients were satisfied. So we set two goals: easy booking with live consults over audio, video or text for patients, and a smarter way for dentists to manage patients and their schedule.

Research

We mapped what patients and dentists do before, during and after treatment, then wrote a separate question set for each side.

The patient survey got 38 responses, and it backed up the paper-queue picture. 70% took their serial in person and 30% by phone. 85% got no reminder before a consultation, and 80% had never taken a dental service online. 48% had seen a doctor break the serial and see someone out of turn.

We also compared four existing dental services question by question and ran a SWOT on each. All four were paid, listed web as their platform and took bookings by phone. One had no app and no telemedicine at all. Our own SWOT read the gap the same way: competition in online dental service was low and patient demand was high.

80%had never taken the service online (38 responses)
85%got no reminder before a consultation
80%said the serial taker used a notebook, 20% a computer
45%found their dentist through friends
Patient survey, 38 responses: how people found a dentist and how the serial was taken.
Patient survey, 38 responses: how people found a dentist and how the serial was taken.

Who it's for

Two personas came out of this. Rejaul is a 21-year-old student in Comilla who wants a good dentist and help in an emergency. Lost files and too little time to explain his problem frustrate him.

Saiful is a 40-year-old dentist in Dhaka who also teaches. He wants to reach distant patients online, but most of his patients have no idea what telemedicine is.

Each persona got an empathy map. On the patient side, time kept showing up: big serials waste it, and meeting on time was the gain.

Patient persona: Rejaul, 21, a student in Comilla.
Patient persona: Rejaul, 21, a student in Comilla.

Flows and structure

We drew user flows, task flows and the information architecture separately for each side. For patients, home branches into search, My Dentbook, the Dental Feed and the profile.

Booking runs from the dentist list to a profile, an appointment, payment, a reminder and then the consult. The free question flow shows similar questions first, so a patient only posts when theirs hasn't been answered yet.

Information architecture for the patient side, from sign up to consultation.
Information architecture for the patient side, from sign up to consultation.

Sketches and wireframes

We sketched the main patient screens on paper, then moved to grey wireframes for home, the dentist profile, picking a visit time, payment and file upload.

Wireframes for the patient screens: home, visit time, payment and file upload.
Wireframes for the patient screens: home, visit time, payment and file upload.

Design

I kept the visual system small: Inter in four weights, a blue primary (#5669FF), coral and orange accents, and a dark navy (#0F172A).

Patients land on search, treatment categories and top doctors. Booking goes profile, visit time, consult details with attachments, then payment. My Dentbook keeps consult history, medicine reminders and EHR files for tests, prescriptions and images, which goes straight at the missing-prescription problem.

Main patient screens: home, dentist profile, visit time, consult details, payment and medicine reminder.
Main patient screens: home, dentist profile, visit time, consult details, payment and medicine reminder. Scroll inside the image to see all of it.

The dentist side

Dentists sign up and apply for verification with their basic info and work profile, or skip it for later. Home shows today's consults and progress, with shortcuts to schedule, consult list, management and free Q&A.

From there they answer free questions, post tips to the feed, take video calls and chats, and track income and withdrawals in a finance report. A filter narrows consults by status, type, date and gender.

Main dentist screens: home, profile, chats, finance report, consult filters and video call.
Main dentist screens: home, profile, chats, finance report, consult filters and video call. Scroll inside the image to see all of it.

This study comes from my earlier portfolio, where it was one long image. I rebuilt it as a readable page in 2026; the figures are the original slides.