Hi, I'm
Product design, research and the software behind it
I design the platforms real businesses run on, and I see them all the way to launch. 350+ properties and $5.3M+ in bookings run on systems I designed. 13 years in, a Georgia Tech M.S. in Computer Science (Human-Computer Interaction), and a studio behind me that shipped 325+ products.
Systems real teams ran on every day, with real money on the line. Each write-up covers the problem, the people, the calls I made and what it changed for the business.
$600K+ a year in owner charges now runs through the operating platform I designed for a property management company with about 250 properties, with QuickBooks invoicing and 3,750+ automated tests behind it. It's been live on real money since June 2026, and it hands the team back 1,500+ hours a year.
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5,400+ crew hours a year back, 2,000+ turnovers a year with photo proof and pricing rebuilt on $1.44M of real bookings. I designed and shipped the platforms a short-term rental company with 100+ homes runs on, from the crew app cleaners use every turnover to a direct-booking platform built to block double bookings.
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$887K of booked work across 6 markets ran on a Google Sheet and Zapier, and nothing tracked the money. I designed and shipped one web and iPhone platform with per-market logins and an append-only payment ledger, which gave the office back 1,000+ hours a year and stopped $25K+ a year in payments from slipping through.
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1M+ visitors a month and 27,000+ songs tracked. FarsiChart is my own product: I created, designed and built the English and Persian music-data platform and the engine that writes, designs and posts 15 chart stories a day to Telegram and Instagram.
Read the case studyI design the software that runs real money for real businesses, $5.3M+ in bookings so far, and I build it with AI coding tools under rules I wrote. Nothing it does goes unchecked.
The engine reads 2,541 bookings and $1.44M of guest payments, then proposes prices for 100+ homes. Every proposal shows the old and new price, the reason, what it does this month and long term, and the downside. Nothing goes live until a person says yes, and one command undoes it.
It tracks 27,000+ songs across two streaming platforms and publishes the charts with nobody at the keyboard. Every listener count is checked against the artist's following first. A bad pull is stored as zero, and the status page can't show green on a broken input.
$900K+ of booked work runs through the app, so the release pipeline won't ship if any of its 489 test cases fails. A broken change never reaches the crews, the clients or the books.
Twelve audits hit the app that bills $600K+ a year in owner charges, all at once, from statement math and security to accessibility and a live stress test. A finding only counted once it was reproduced. I fixed 80 of 84 and left 4 open on purpose, each with a written reason.
Research-first case studies from my earlier portfolio: interviews, surveys, personas, journey maps, card sorts, flows, wireframes and final screens. Most were concepts.
UX research for SuperEstar, a marketplace where fans pay celebrities for personalized videos and shoutouts. We surveyed fans and interviewed celebrities, then I mapped tasks and priorities for both sides.
A driver app and a fleet owner dashboard built around daily truck inspections and driving scores. Concept work covering a SWOT, interviews, personas, a journey map, flows, wireframes and high-fidelity screens for both apps.
A 2021 iOS concept for booking hotels and transport without an agent in the middle. I took it from interviews and a survey through card sorting, user flows and wireframes to final screens.
A doctor appointment app for patients who wanted their consultations online during the pandemic. Interviews, 2 personas and a journey map shaped its 5-section structure and a 3-screen booking flow.
An e-learning platform for students and teachers, designed around one gap: after enrolling, learners couldn't get guidance from mentors. A 46-response survey and a look at 8 competitors led to live classes, instructor chat, assignment feedback and mobile banking at checkout.
A mobile app I designed as an assignment for passengers with hours to kill at a big airport. It finds food and shops nearby, tracks your flight from a scanned boarding pass and guides you there with AR directions.
A 2021 mobile app for booking a dentist and consulting them by video, audio or chat, with its own side for dentists. Built on a 38-response patient survey, a four-competitor review, personas and full flows for both sides.
A patient app, a doctor dashboard and a clinic admin view in one healthcare system. I shaped it from a user survey and a review of three rival apps.
Petme is a mobile app design for adopting shelter dogs. I took it from competitor and user research through a lifestyle questionnaire, wireframes and high-fidelity screens.
A web dashboard for online store admins, built on 10 user interviews, two personas and a SUS survey. Sales, orders, customers and messages each get their own screen.
A sales goal tracker for people with no time to track goals. Two rounds of usability testing changed the navigation and turned Goals into Tasks.
An app for finding nearby pierogi shops and ordering fast. Interviews, a journey map and a usability study on the low-fidelity prototype shaped it.
An AI task manager I designed and built: a thought, a voice note or a screenshot becomes a task scheduled around your energy. Live with paid plans.
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A native SwiftUI app for iPhone and Apple Watch that reads REM sleep from heart rate and wrist motion, then taps your wrist with a haptic cue mid-dream so you can recognize it. 88 features designed and built; in TestFlight.
A gift subscription for busy partners. Add the dates that matter once, and fresh flowers, chocolates and a card in your own voice arrive on the day, on time or it's free. I designed the brand, the site and the app flows, from a 4-step add-a-date setup to the dashboard and gift previews.
A class planner a real dental school cohort runs on. One person sets up the class, everyone inherits a shared, always-correct schedule, and each student gets a daily plan, study packs for upcoming exams and a nudge whenever a deadline or room changes. I designed and built it, including its accessibility pass: 44px touch targets, visible focus rings and a confirm step before anything is deleted.
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My own celebrity-booking marketplace, where fans and brands pay a star for a personal video, a like or comment on their post, or a video call. I ran the fan and celebrity research, designed and launched it, and rebuilt it in English and Persian in 2026.
Two client mobile games I helped develop passed 500,000 downloads and hit #1 on the App Store for 24 hours.
An institutional design system for a formal-notices office: type system, monogram and shield emblem, and one source that regenerates every social image and icon.
Including The UX Design Process: A Comprehensive Guide and The Ethics of Algorithmic Decision Making.
Whether it's a crew app or an AI feature, the work moves through four steps, and the last one feeds the first.
Interviews, surveys and time with the crews. For the property app I mapped every dollar the partners spend and recover before drawing a screen, and the cross-check later caught errors in 35% of the hand-made owner reports.
Flows, information architecture and 8+ years of Figma: components, variants, Auto Layout, variables, prototypes and Dev Mode handoff, plus a design system that keeps every screen consistent. One product became three apps behind one login, each with its own privacy rules.
I turn the design into working software with modern tools, AI included, under standards I wrote. Nothing is done until it works on the live system.
Real users and real money from day one, guarded by 6,700+ automated tests, audit trails and automatic rollbacks. Then the next round of changes.
Figma for 8+ years: components, variants, Auto Layout, variables, prototyping and Dev Mode. Video in Premiere Pro, Final Cut Pro and DaVinci Resolve.
Interviews, surveys, journey maps and usability tests.
How I turn designs into working software.
Enough to ship and to talk shop with engineers.
Where the work gets planned and shared.
I started out as a product design engineer, taking custom 3D printers from concept to working machines. Then I ran design at Bravo, a design studio, where I led and mentored 25+ in-house designers through 325+ websites, apps and software products.
Since then I've designed and shipped the platforms three companies run on: a property manager with about 250 properties, a vacation rental company with 100+ homes and a home-services company working across 6 markets. I owned the design, the decisions and the quality bar for every one of them, and I shaped each one with the partners who reviewed it and the crews and staff I watched use it. I also designed and built their public platforms, including SSMproperty.com, RentInPR.com, ATLStay.com and FloridaHosts.com.
I build most of it with AI coding tools, under rules I wrote and checks every change has to pass. The tools make me faster. The product calls and the final review are still mine.
Now I want to do the part I enjoy most, full time: designing products inside a team that ships.
I'm open to new roles in Atlanta, remote or hybrid, travel included, and I can start right away. I'd love to hear what you're working on.
